Top 6 Tips To Help Your Short-Term Rental Property Stand Out To Guests

In today's busy short-term rental market you have to really do something unique or different to get yourself to stand out. We know this can feel really daunting. We did a round of our top 10 tips to help your short-term rental property stand out to guests.

1. Utilize the characteristics of your property

You don't need white walls and leather couches to be sold out! Play on the characteristics of your rental property - it is probably one of the reasons you fell in love with the space to begin with. Is it a log cabin? Then make it feel super cozy, woodsy, etc.

2. Have a consistent theme throughout your space

You want every room to tie into each other whether that be through a colour palette, a theme (do you have a ski chalet? Maybe its ski themed), painting all the rooms a similar colour tone, etc. You want to have each room flow into each other whether that be through decor, furniture or colours. Should you have items that are very different or has no easy transition, it will make your space feel disjointed.

3. Find Things That Make Your Place Instaworthy

This can be a pretty controversial topic, but the places that curate their space to be easily photographed and create FOMO amongst viewers often are fairly well booked up. Whether that is adding in things like a sauna, hot tub, incredible outdoor seating space, funky wall, unique seating to your living space, etc think about things that not only would photograph well but will also appeal to your target demographic of renters.

4. Make your guests feel welcome and cozy from the moment they arrive!

You want your guests who are investing their money into your space to really be able to enjoy their stay and feel welcome from the moment they pull into your driveway. Things like placing seasonal planters outside your space, have check in be an easy and seamless experience and then upon opening the door you want them to be greeted into your space with the smell of a fresh, clean space and the atmosphere of their cozy home away from home. Having something in the main space whether that be a bench to sit and remove shoes, a small table for keys, purses, etc. Think about what you would love to see upon arriving to a space and emulate that into your own.

5. Wow your guest with some luxury items in your home

You want to leave your guests with a lasting wow impression so that they recommend it to everyone alongside giving you a well deserved 5 star review. Invest in those high quality extra absorbent soft towels, high thread count bedding and cozy duvets to help you stand out amongst the competition. Guests certainly notice little details like this and really appreciate it.

6. Hire a professional photographer to create seasonal content for you

Photos are the number one reason guests choose whether they will or will not book a space and you do not want to let poor quality phone photos stand in the way of having a fully booked calendar. The team at the About that Stay are here to help ensure that you get high quality photography and videography content that shows off all aspects of your home and helps your guest be able to envision themselves in your space. It also helps you stand out in the market against all the other short term rentals in your area. Guests love to see what your property looks like in the season they are planning on visiting so having seasonal content is really important to be able to book yourself out in every season!